PGDM and Artificial Intelligence: A Futuristic Career Option
| Dr. Bhupendra Som - 01 Apr 2025

Management decision making shapes the future of any business. Process of making decision has changed over the period of time significantly. Decision making has always remained the interdisciplinary domain of art and science. The denotation of artistic business decision making is all about intuitiveness and experience, while the scientific decisions are based on data and inputs provided by data analytics. The right decision making has always been a mix of both i.e., the artistic and scientific decision making. As per a PwC report, the sectors like banking, communication and IT have given a higher weightage to scientific business decision making and hence these are one of the fastest growing industries. 
 The decision making is becoming more and more scientific these days and bound to grow unprecedently in coming years. Therefore, knowledge of management and contemporary IT tools such as Artificial Intelligence (AI) are going to be the key derivers for promising career and growth. Since Post Graduate Diploma in Management (PGDM) is an ace course for management aspirants, combination of PGDM and AI is the foremost skill to possess for promising career growth. 
 The question arises, how AI is gaining relevance in business? First, AI has progresses in its journey from academic research and science fiction to rudimentary corporate strategy and decision making. The extensive application of AI in all functional areas of management, makes it highly important skill to master. In marketing, AI is used in understanding the customer needs, market segmentation, designing tailormade campaigns as per the product segmentation, market segmentation and customer segmentation. Some of these tools are Dashly Chatbot, used for potential lead conversations, Zapier is another AI tool used for automating the marketing campaigns, Sprout Social is yet another social media marketing tool, for e-mail marketing one such AI based tool is Seventh Sense. There are many other AI tools available for different functions of marketing. 
 In finance, AI is extensively used in portfolio management, risk analysis, merger & acquisition, and informed investment decisions. FinChat.io  is a handsome investment research tool, Further AI is used for accounting in Finance, some of these tools are, Truewind.ai, Booke.ai, Trullion. Personal finance AI tools are, 22seven, Snoop, and, Mint. Some portfolio management AI tools are, Planful and Anaplan used highly effectively in the field of Finance. 
 In human resource management, a prime role of AI comes in recruitment and selection, performance management, training and development, reward and recognition management, task allocation and, optimization. Some of these tools include; CloudAppear HR GPT, for automating HR functions, Paradox Olivia is used as a chatbot for recruitment and selection process, Further HireValue is an AI based video interview analysis system and is used extensively for interview processes, Eightfold AI is a handy tool for managing the talent. There are other AI tools like WorkdayPeople Analytics and else that are applicable for various functions in Human Resource Management. 
 In operations application of AI is very vast, with integration of blockchain technology with AI, the logistics & material management has completely transformed. An operations manager today can use AI for predicting customer demand, warehouse management, augmenting the inventory, optimizing logistic & transportation, managing supplier relation, mitigating risk and sustainable supply chain solutions. Likewise in the area of entrepreneurship, health management, disaster management and other fields of management AI is playing a significant role. 
 There are certain AI tools that are practiced in industry for improving effectivity and efficiency of the business. In operations management AI tools like Tensor Board makes the manger understand. Further, AI tools like Grafana monitors and observes the matrices from the inventory. 
Since, AI is a modern day smart tool making its presence felt in all functions of management, the flexibility of PGDM programme allows educators to incorporate it into their curriculum for all functional levels of management. As mentioned PGDM focuses on contemporary and futuristic practices of management, hence PGDM and AI develop a unique skill amongst the aspirants, which is a blend of technical competence and strategies driven by it.
 Apart from decision making, Leadership and problem solving are key skills that are developed in PGDM programme. These are also the fields largely supported by AI tools. A PGDM aspirant having higher fundamental clarity on these skills can use AI more effectively. 
  AI as a skill is blended in PGDM curriculum at different levels. One such incorporation is at the level of functional are i.e., blending AI tools in various subject area(s) such as marketing, finance, operations and else. Other, integration in curriculum overs entire management area and lets the aspirant develop knowledge of AI for overall organizational management. 
 Combination of PGDM and AI produces various career opportunities such as AI Business Consultant, Data Analyst, Product Manager AI Solutions, Marketing Analyst, Financial Analyst, Data Scientist and many similar roles in various functions of management. 
 The future of business demands managers and leaders, who have a strong fundamental knowledge of management concepts and possess competence in AI operation. The pace at which AI is getting integrated in corporate; will generate enormous career possibilities in AI based management. 
 In conclusion PGDM and AI is a combination having high worth and value in modern and futuristic corporate world. The opportunities for the aspirants skilled with this combination are world-wide. AI based corporate insights, AI based decision making, AI based efficient operations and AI based leadership will be high in demand. This combination also provides aspirants a good knowledge base for developing AI based start-Ups. The aspirants looking forward, for a promising career shall opt for PGDM with specialization in AI. 
 



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